The Importance of SEO

Published: 10/22/2020

Strategic SEO campaignsSEO is an important part of any web development project. Ask yourself- What is the need in having a website if the website cannot be found by the search engines? We make it a part of every web development project to include comprehensive SEO because we want to see your website be beneficial to your business.

Let's talk about some of the reasons SEO is so important.

SEO Builds Trust and Credibility

The goal of SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. Authority is accrued over time as a result of elements like:

  • Quality backlink profiles
  • Positive user behavior
  • Machine-learned signals.
  • Optimized on-page elements and content.

Establishing a brand as an authority takes patience, effort, and commitment., but also relies on offereing a valuable, quality product or service that allows customers to trust a brand.

Good SEO also means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience and a positive user experience has become a pivotal element to a website's success.

Customers know what they want. If they can't find it, they will look elsewhere. And overall conversions as well as performance will suffer.

A clear example of buidling a strong user experience is how Googel has become more and more of an answer engine offering the sought after data directly on the search engine results page for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Positive SEO incorporates a positive user experience, leveraging it to work in a brand's favor.

SEO impacts the Buying Cycle

Make no mistake about it. Customers do their research. That is one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

SEO Is A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

Contact Us today and let us go to work for your in establishing your online presence!